How to use scent marketing to break through the brand and build new ideas

Brand building is a problem that every enterprise must face. Moreover, brand building is not a phased task, but a process of continuous improvement and development, and it needs to go hand in hand with the development of the company.

For brand building, each company has its own different understanding, but most of them are similar:

1、 Combine the style and name of the company and design the exclusive LOGO;

2、 Combine the history of enterprise development and plan a corporate culture brochure;

3、Design and issue LOGO business cards and posters;

4、Customized exclusive LOGO work clothes;

5、 Hold brand promotion activities;

......

The above seems to be the traditional ideas and practices of most companies for brand building. For example, the customization of the exclusive LOGO is very representative of the company, and the difference is very clear. First of all. Due to the proliferation of the LOGO design market, it is inevitable that the patterns are similar. Secondly, the enterprises are like stars, and the LOGO is naturally more likely to cause aesthetic fatigue. Therefore, various similar LOGOs are difficult to form brand recognition in people's eyes. As a result, companies have fallen into the bottleneck period in the brand building.

So how do you solve this bottleneck? This requires giving full play to the sensory role of the human body and looking for new breakthrough directions in brand building practices. People's pursuit is never stop. When the visual and auditory enjoyment is satisfied, nature will pursue the enjoyment of smell and touch. Combining the practice of brand building in the past, the sense of smell has undoubtedly become the direction of breakthrough.

Using the sense of smell to break through the direction of brand building, and fragrance marketing just opened the gap in this direction. Under the saturated market environment of LOGO building brand, break through the bottleneck and develop a new marketing bonus period.

Let the fragrance become a brand name card, it sounds very whimsical, but a detailed analysis, this is the dark horse market! When the customer enters the company's store/brand experience hall, a pure fragrance is swept away. In an instant, if you are in the valley of Wonderland, you will be pure. At this moment, the customer's inner joy blooms and asks "What is this taste? Good fragrance." Congratulations, your fragrance marketing has been successful, this brand has successfully won the hearts of customers, branded in the minds of customers. .

When the visual aesthetic fatigue of the industry, the sudden emergence of the military, with the aroma to become the brand endorsement of the enterprise, this is the best corporate business card.

The reason why a brand becomes a brand does not disappear as time goes by. Olfactory memory has the characteristics of unintentional attention and persistence. The scent marketing method combines with the characteristics of the human sense of smell, so that customers can “small taste like the sea, and the fragrance spreads thousands of households”.

As a brand new marketing model, the international high-end brand has already taken the lead in the industry. For example, Shangri-La Hotel is the first successful scent marketing case in the industry. It is implanted into the brand with aroma, allowing customers to remember Shangri-La with aroma. Undoubtedly, the business cards printed in memory are far more useful than the paper business cards that can be lost.

As the top fragrance marketing planning and execution expert in the industry, SCENT-E has been committed to creating a full range of scent marketing solutions for customers, so that each customer can get the maximum benefit of fragrance marketing, effectively enhance the brand status and promote the growth of transaction volume.